Shared Presentation

Case Study 1

To Increase Patient Registrations for Gyno Services

Client Overview

Industry - Healthcare Service - Gynaecology Locations - 25 Centers Channels Used - Google & Facebook/Instagram Ads Monthly Marketing Budget - ₹14,00,000

<b>The Challenge </b> The client was generating a good number of inquiries, but many Leads were not relevant. This resulted in— * Low patient registrations * High follow-up effort by the call center * Higher cost per confirmed appointment

<b>Our Goal </b>* Improve the quality of inquiries. * Increase patient registrations to 42% of total leads * Reduce the cost per registration

<b>Our Approach </b>1. Reaching the Right Audience We refined ad targeting to focus only on people actively looking for gynecology consultations, while blocking non-relevant searches and audiences. 2. Location-Focused Advertising Ads were customized for each center so patients saw the nearest location, reducing out-of-area and low-intent inquiries. 3. Improving the Enquiry Journey We simplified and improved the inquiry pages by: * Asking the right questions upfront * Highlighting doctor expertise and trust signals * Encouraging appointment-focused actions instead of generic enquiries 4. Clear &amp; Relevant Messaging Ad messaging was changed from generic women’s health to specific problems and consultation needs, helping attract serious patients. 5. Aligning with the Call Center We reviewed how leads were handled, identified quality gaps, and optimized campaigns based on actual registration outcomes.

<b>Results Achieved </b> <i>Before Optimization ( last 6 months ) </i> * Leads per month: ~1,100 * Irrelevant enquiries: ~50% * Patient registrations: ~140–155 * Cost per registration: ₹9,000–₹10,000 <i>After Optimization ( after 3-4 months ) </i> * Leads per month: ~1,050–1,100 * Irrelevant enquiries reduced to 25–30% * Patient registrations increased to ~315–330/month * Cost per registration reduced to ₹4,200–₹4,500 * More consistent registrations across all centers Business Impact * 2X increase in patient registrations * ~50% reduction in cost per registration * Better utilization of call-center time * Higher quality patients visiting the centers * Sustainable growth without increasing ad budget

Case Study 2

To Improving Lead Quality for Fertility Services

Client Overview

Industry - Healthcare Service - Fertility / IVF / IUI Locations - 22 Centers Channels Used - Google &amp; Facebook/Instagram Ads Monthly Marketing Budget - ₹900000

<b>The Challenge </b> The client was receiving a high number of enquiries every month, but most of them were not relevant for fertility treatment.  Sales teams were spending time on low-quality enquiries  Many users were only researching, not ready for treatment  Lead volume was high, but actual registrations were low The key challenge was not generating more leads, but getting the right leads.

<b>Our Goal </b> Improve enquiry quality across all 22 centers  Ensure at least 40% of enquiries were relevant and actionable  Achieve this without increasing the marketing budget

<b>Our Approach </b>We redesigned the marketing approach to focus on intent and readiness, not just volume. Smarter Targeting  Focused on people actively searching for fertility treatment  Limited ads to nearby locations for each hospital center  Reduced exposure to users who were only browsing or researching Better Enquiry Filtering  Updated enquiry forms to understand user needs upfront  Asked simple qualifying questions to filter serious prospects  Clear messaging about treatment, location, and next steps Improved User Experience  Simplified landing pages with clear service information  Highlighted hospital locations, treatment context, and consultation flow  Made it easier for genuine users to take the next step Continuous Improvement  Regular review of enquiry quality with the sales team  Ongoing refinement of targeting, messaging, and pages  Focused optimization on enquiries that could convert to registrations

<b>Results Achieved </b> <i>Before ( last 6 months) </i>  Monthly enquiries: ~500  Relevant enquiries: ~100  Lead relevancy: 20%  High effort for sales teams, low conversion efficiency <i>After ( after 3 – 4 months ) </i>  Monthly enquiries: ~380–410  Relevant enquiries: 155–165  Lead relevancy improved to ~40%  Sales teams focused on serious, ready-to-consult patients <i>Business Impact </i>  60% increase in high-quality enquiries  Better utilisation of sales and counselling teams  Improved enquiry-to-registration potential  More predictable and scalable lead generation across all centers

Case Study 3

Improving Lead Quality for Premium Retirement Homes

Client Overview

Industry - Real Estate Service - Premium Retirement Homes / Senior LivingI Locations - Metro &amp; HNI-focused locations Channels Used - Google &amp; Facebook/Instagram Ads Monthly Marketing Budget - ₹7,00,000

<b>The Challenge </b> The project was generating a good number of inquiries every month, but most of them were not the right fit. Many enquiries came from people with low budgets, wrong age groups, or rental intent, which led to (only<span style="letter-spacing: 0.01px; caret-color: rgba(0, 0, 0, 0);"> 3 out of 10 inquiries being actually relevant).</span>  Wasted sales team effort  Fewer site visits  Slower conversions .

<b>Our Goal </b> Improve enquiry quality  Generate <strong data-start="418" data-end="454">high-quality, relevant enquiries</strong> from serious buyers  Achieve this without increasing the marketing budget

<b>Our Approach </b>1. Focused on the Right Audience Instead of targeting everyone, we concentrated only on:  Families and individuals 45+ years  People looking for premium, long-term senior living  High-income residential areas in metro cities 2. Improved Enquiry Quality We made sure that only serious buyers submitted enquiries by:  Asking simple qualification questions (budget, city preference, timeline)  Reducing casual or curiosity-based enquiries 3. Clear &amp; Premium Communication We changed the messaging to highlight what truly matters to premium buyers:  Safe, gated communities  Medical support &amp; emergency care  Comfortable lifestyle with like-minded residents  Long-term value for parents and families This helped attract the right mindset audience, not bargain seekers. 4. Better Sales Team Alignment Only relevant enquiries were passed to the sales team, helping them:  Focus on serious prospects  Schedule more meaningful site visits  Improve follow-up quality

<b>Results Achieved </b> (Within 2–3 Months) - (After 1 month, have booked 1 flat of 78 lakh by spending 2.5 lakhs )  Lead relevance improved from 30% to 45–50%  Sales team spent time only on high-intent prospects  Fewer enquiries, but much better quality  Higher site visits and better conversion confidence  Overall cost per serious enquiry reduced significantly