Expanding Bekia’s Horizons

EXPANDING BEKIA'S HORIZONS

• Team: Rahma Gaafar (202200443) Rahma Atef (202300011) Maritia Samer (202200293) Youssef Almohamedy (202201268) Sara Elfiki (202200313) Noor Alsakkaf (202001450)

BEKIA UPCYCLED | CONCEPT

• Turning difficult-to-recycle materials (like textile scraps and packaging) into fashionable goods such as tote bags and accessories.
• Mechanism: Bekia provides raw materials and the platform; local artisans provide the craftsmanship — completing a circular economy loop.

BEKIA UPCYCLED | IMPACT

• Economic: Providing flexible work-from-home income for local women, fostering financial independence.
• Heritage: Reviving traditional crafts like sewing and weaving using recycled materials.
• Role Shift: Transforming women from passive waste consumers into active value creators.

BEKIA UPCYCLED | OBJECTIVES

• 300k EGP Revenue (6 months, 40% margin) 10 Tons Diverted Waste (9 months) 50 Artisans Trained (6 months) 4.5/5 Customer Satisfaction

BEKIA UPCYCLED | AUDIENCE

• The Producers: Homemakers seeking flexible income, skilled in traditional crafts.
• The Buyers: Urban Gen Z & Millennials who value ethical consumption and storytelling.
• Slogan: TURN WASTE INTO WORTH

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BEKIA WRECK LAB | FEATURES

• Guilt-Free: 100% of debris recycled immediately. Rewards: Earn Bekia points redeemable for cash or groceries. Safe & Private: Secure environment with safety gear and clean-energy aesthetic. Tiered Booking: Customizable sessions like 'Finals Fury'.

BEKIA WRECK LAB | OBJECTIVES

• Engage Gen Z & Millennials — shifting Bekia’s brand to a bold lifestyle identity. 150k EGP Revenue in 3 months. 1.5 Tons of E-Waste Diverted. 50 Participants during Launch Phase.

BEKIA STRATEGY | MARKETING

• Tone: Playful, lighthearted, energetic — making smashing electronics shareable. Slogan: Bekia... Unleash your potential right | بيكيا طلع طاقتك صح
• Story Example: 'The Day Tarek Snapped' — a student finds relief by smashing e-waste and recycling responsibly. Quote: “Stress: Deleted. Waste: Recycled.”

BEKIA MEDIA | CHANNELS

• Radio: Nogoum FM & 9090 (Rush hour) Social Media: TikTok & Instagram Reels (viral clips) Influencers: Comedy & Lifestyle creators (Ali Hustler, Sara Abu-elkhair) Offline: Billboards, Mall & University booths.

BEKIA ASSETS | SOCIAL MEDIA

• Instagram: Reels (smashing sessions, BTS, testimonials), Stories (polls, Q&A). TikTok: Fast-paced viral clips with trending sounds. Facebook: Videos, user-generated content, themed promotions.
• Frequency: 3–4 posts/week | Timing: Peak engagement hours. Tone: Lighthearted, authentic, and stress-relieving. Example caption: 'Deadlines hit hard? Smash responsibly at Bekia Wreck Lab.'

BEKIA ASSETS | OUTDOOR

• Digital Screens: The Waterway, Garden 8, Galleria 40, Arkan Plaza. Highway Billboards: 6th of October Bridge, Ring Road (CFC).
• University Booths: AUC, BUE, GUC, Ain Shams, Cairo Univ (10AM–3PM). Mall Booths: Mall of Egypt, CFC, Mall of Arabia (4PM–10PM).
• Focus: Eye-catching visuals + QR code to book instantly.

BEKIA ASSETS | RADIO

• 📞 [SFX: Annoying ringtone] 🎙️ (Lina, shouting): يوووه! أحمد تاني؟ أنا جبت آخري من الزن ده! 🎶 [Upbeat music cuts the ringtone] (Dina): ماترديش.. افتحي بيكيا واحجزي Rage Room فوراً! 🎧 [Click + Laugh] (Lina): حجزت ودفعت أونلاين.. هقوله ييجي نتفاهم هناك! 🎵 (Outro): بيكيا.. طلع طاقتك صح!

BEKIA ASSETS | STORYBOARD

• Scene 1: Tarek stressed in finals week. Scene 2: Scrolls TikTok – sees Bekia Wreck Lab video. Scene 3: Books session on the app. Scene 4: Smashes e-waste in protective gear. Scene 5: Team recycles debris. He smiles, relieved.
• Tagline: “Stress: Deleted. Waste: Recycled.” | بيكيا طلع طاقتك صح

BEKIA ASSETS | VIDEO

• Concept: Fast-cut montage of real emotions — stress to relief. Scenes: Deadlines, traffic, arguments — cut to smashing sessions. Tone: Energetic, cinematic, and humorous. CTA: 'Book now. Smash safe. Recycle right.'
• End Frame: Bekia logo + Slogan in English & Arabic.

BEKIA TECH | APP

• Fast Booking: Browse packages & book instantly. Payment: InstaPay, Vodafone Cash. Gamification: Track mood & unlock achievements.

BEKIA APP | SCREENSHOTS

• Placeholder for App Interface visuals — highlight clean energy aesthetic and intuitive design.

BEKIA LOYALTY | BONUS

• Benefits: • 2x Reward Points • Priority Pickup Service • Exclusive Partner Discounts

CONCLUSION

• Join us in transforming waste into value. Thank You!