Kapiva Everyday

India’s first line of functional staples.

Where Ayurveda meets what India's comfort food.

Subtle motion-style collage of dal-roti-idli-thali turning into wellness icons

(Visual)

India’s not eating kale and kombucha.

It’s eating: Poha, Khichdi, Dal-Chawal, Roti-Sabzi.

80% of Indian households eat these, every day.

Yet — bloating, fatigue, PCOS, poor sleep are rising.

We’ve been fixing symptoms. Not foundations.

❌ Gut shots, ❌ Imported seed mixes, ❌ Protein bars

But none of them touch what’s on our plate.

Let’s stop treating food like medicine. Let’s make food do what it was meant to.

What if food... healed?

Roti that balances hormones. Dal that supports gut flora. Doodh that reduces cortisol.

Kapiva Everyday.

Ayurveda. Daily. Benchmark.™

Functional food in India = Western snacks.

$13B in 2023 → $25B by 2030

Granola bars, kombucha, whey powders

Where’s the Indian meal innovation? We’re not playing in the periphery. We’re targeting the plate.

Our first drop is powerful, personal, and habit-first.

🧘‍♀️ Calm Premix | Sleep & Stress | Ashwagandha, Nutmeg, Elaichi

🌸 PCOS PreMix | Hormone Support | Shatavari, Moringa, Flax

🍛 Gut Cleanse Blend | Digestion | Triphala, Curry Leaves, Jeera

No behavior change required.

Works with existing meals. Zero friction

Integrates into taste, not just trend

It’s Ayurveda your nani would approve of — backed by science your doctor would endorse.

We’re not targeting patients.

We’re targeting the silently struggling.

People who feel “off,” but don’t know where to begin, trying expensive imports with no result, hungry for desi + daily + functional

They’ve changed their apps. Now they’re ready to change their atta.

A food-first brand with pharma-like potential.

ASP: ₹249

Gross Margin: ~64% D2C | ~48% Retail

CAC: ₹180 via content + organic, High repeatability → fits grocery rhythm, Positioned for trust, trial