Group Presentation
Founded in 1966, San Francisco
Founded in 1973, Ventura, California
Both serve outdoor and adventure enthusiasts
High-performance gear, owned by VF Corporation
Eco-conscious clothing, privately owned
Exploration vs. Environment
Retail channels, global expansion
Direct-to-consumer, reinvests in planet
Different strategic focuses
Adventure, innovation, tech
Simplicity, activism, ethical voice
“Never Stop Exploring” vs. “Don’t Buy This Jacket”
Renewed program, limited circularity
100% recycled gear, 1% for the planet, climate action
Patagonia leads on sustainability
$3B+ revenue, global presence
$1.5B revenue, loyal customer base
Scale vs. Purpose
Performance-driven
Purpose-driven
Is it enough to perform, or must brands also have purpose?
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