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Building Products Users Love

How to create passionate user bases and achieve success

Introduction

  • Making products that users love means creating something that has a passionate and loyal user base.
  • These users want the product to be successful and support the company behind it.
  • In this presentation, we will explore various strategies for creating products that users love.

Focus on the User

  • To create products that users love, it is important to focus on their needs and desires.
  • Building a strong relationship with users in the early stages is crucial.
  • By providing a product that users want to have a relationship with, success can be achieved.
  • Examples of successful products that users love will be explored in this presentation.

The Importance of First Impressions

  • First impressions are crucial in building a relationship with users.
  • They shape how users perceive the product and company.
  • By creating memorable and enchanting first moments, users are more likely to develop a strong connection.
  • Examples of companies that excel at creating first moments will be discussed.

Building Lasting Relationships

  • In order to build lasting relationships with users, it is important to understand the dynamics of relationships.
  • John Gottman's research on successful marriages provides insights into relationship building.
  • Applying these principles to product development can lead to stronger user relationships.
  • The impact of customer support and communication on relationships will be explored.

Support-Driven Development

  • Support-driven development is a strategy that involves making everyone in the company do customer support.
  • This creates a feedback loop and ensures that developers and designers take responsibility for the user experience.
  • By focusing on customer support, companies can build better software and improve user satisfaction.
  • Wu's success with support-driven development will be discussed as an example.

Creating a Remarkable Experience

  • To create products that users love, it is important to focus on creating a remarkable experience.
  • Focusing on first moments and ongoing communication can make a product stand out.
  • By exceeding user expectations and showing appreciation, companies can build strong relationships.
  • Examples of companies that have created remarkable experiences will be presented.

The Path to Market Dominance

  • Market dominance can be achieved through three different paths: best price, best product, and best overall solution.
  • To achieve market dominance, companies must organize themselves accordingly.
  • Focusing on being customer intimate can lead to success in building products that users love.
  • The benefits of customer intimacy and its impact on growth will be discussed.

Conclusion

  • Building products that users love is essential for success and growth.
  • By focusing on the user, creating remarkable experiences, and prioritizing customer relationships, companies can achieve market dominance.
  • It requires a balance of innovation, support-driven development, and a commitment to customer satisfaction.
  • Thank you for attending this presentation. Now go and build products that users love!

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