What Should Be Included in a Pitch Deck?

A pitch deck is a presentation that helps entrepreneurs share their business ideas with potential investors. It’s a tool to tell your story, explain your business, and convince others why they should invest in you. If you’re creating a pitch deck, it’s important to keep it simple, clear, and persuasive.

Here’s a guide on what you should include in your pitch deck:

1. Title Slide

Your title slide is the first impression of your business. It should include:

Your company name.

A tagline or short description of what you do.

Your name and contact information (email, phone, website).

Tip: Use a professional design and make it clean and easy to read.

2. Problem

Explain the problem you are solving. This shows why your business is needed. Be clear and focus on:

Who has this problem (your target audience).

Why it’s a big problem worth solving.

Tip: Use real examples or statistics to show how serious the problem is.

3. Solution

Now that you’ve shown the problem, explain your solution. Share what your product or service does and how it fixes the problem. Keep it simple and focus on the main points.

Tip: Use visuals like images, charts, or mock-ups of your product to help explain your solution.

4. Market Opportunity

Investors want to know how big the opportunity is. Answer questions like:

How many people could use your product?

How much money could your business make in this market?

Tip: Use data to back up your claims, such as market size or growth trends.

5. Business Model

This section explains how you will make money. Be specific and cover:

Pricing strategy (how much you charge).

Revenue streams (how you earn money, like subscriptions, sales, or ads).

Tip: Show examples or comparisons to similar companies to make it easier to understand.

6. Traction

Traction proves that your business idea is working. Share what you’ve already achieved, such as:

Number of users, customers, or downloads.

Revenue or growth rates.

Partnerships or press mentions.

Tip: Use charts or numbers to make your traction look more impressive.

7. Competition

Show investors that you understand the market by identifying competitors. Include:

Who your competitors are.

What makes your business better or different.

Tip: Use a simple chart to compare your features or strengths against competitors.

8. Team

Investors don’t just invest in ideas—they invest in people. Highlight:

The key people on your team.

Their experience and skills that make them the right team for the job.

Tip: Include photos and short bios to personalize your presentation.

9. Financials

This section gives an overview of your business’s financial potential. Cover:

Revenue projections (how much money you’ll make in the next 1–3 years).

Key costs or expenses.

Profit expectations.

Tip: Use simple charts or graphs to make the numbers easy to understand.

10. Ask

End your pitch deck with a clear “ask.” This is where you tell investors:

How much money you need.

What you will use the money for (e.g., marketing, hiring, product development).

Tip: Be confident and specific about your needs.

Final Tips for a Great Pitch Deck

Keep It Simple: Don’t overcrowd slides with too much text or data.

Be Visual: Use charts, graphs, and images to make your points clear.

Practice: Rehearse your presentation so you can deliver it confidently.

A good pitch deck tells your business story and excites investors about your idea. By including these key elements, you’ll create a strong foundation for attracting support and turning your idea into reality.