Bulletproof Buyer Presentation

How to Increase Success in Home Purchases

Slide1: Introduction

  • Welcome to another Mb highway live monthly webinar
  • Today, we have special guests from Tribe Coaching who will go deeper into their successful buyer presentation
  • The presenters are Josh Metal, Ryan Grant, Mark Robertson, Danny Har, and Chris Lid
  • The goal of this presentation is to provide strategies to get buyers off the sidelines and protect against rate shoppers
  • We will tackle the two biggest issues: buyers waiting for lower rates and dealing with rate shoppers

Slide2: Understanding the Market

  • Real estate has a 90% win rate in terms of appreciation
  • Even during the Great Recession, there was still significant appreciation in the long run
  • Home values are currently increasing and expected to continue to do so
  • Appreciation in your specific area is estimated at 5.61%

Slide3: The Cost of Waiting

  • Waiting for lower rates can result in missed opportunities
  • Quantify the cost of waiting in terms of lost appreciation and amortization
  • Emphasize the importance of acting now to avoid overpaying and missing out on potential equity growth
  • Provide examples of equity build-up over time with different scenarios

Slide4: Fully Underwritten Loan Approval

  • Offer a fully underwritten loan approval to gain a competitive advantage
  • Explain the benefits of having a fully underwritten loan approval and how it positions the client as a strong buyer
  • Highlight the requirements for obtaining a fully underwritten loan approval
  • Explain the cost and commitment involved from both the lender's and the client's perspective

Slide5: Appraisal Gap Strategy

  • Address the possibility of low appraisals and the need for an appraisal gap strategy
  • Explain how appraisals work and why they might come in low
  • Share a case study of a family that used an appraisal gap strategy to secure their desired home
  • Reassure the client that a low appraisal is not the end of the world and can be managed

Slide6: Buy Before You Sell Strategies

  • Discuss bridge loan and cash buyer strategies for clients with a home to sell
  • Explain the benefits of each strategy and when they are applicable
  • Emphasize the importance of tailoring the strategies to the client's specific situation
  • Highlight the team's expertise in implementing these strategies

Slide7: Rates and Fees Analysis

  • Explain how mortgage rates are cyclical and likely to go down in the future
  • Compare historical mortgage rate cycles with the current cycle
  • Highlight the impact of mortgage rates on home values
  • Promise ongoing rate monitoring and proactively initiating refinancing opportunities

Slide8: Payment Subsidy Strategies

  • Present payment subsidy strategies to lower monthly payments
  • Provide detailed examples of different strategies and their associated payments
  • Demonstrate the equity build-up and return on investment potential with each strategy
  • Reinforce the idea of acting now to take advantage of current market conditions

Slide9: Conclusion and Lead Generation

  • Finish by emphasizing the benefits of the presented strategies
  • Reiterate the commitment to help clients navigate the mortgage market beyond closing
  • Explain how this presentation can also be used as a lead generation tool for realtors
  • Encourage realtors to use the presentation to educate clients and build relationships

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