Making Products Users Love
How to Build a Remarkable Product and Delight Your Users
Introduction
- Focus on creating products that have a passionate user base
- Importance of building products that users want to be successful
- Use intimate user interactions in early stages of startup
- Different perspective on growth at a human scale
The Importance of First Impressions
- First impressions are crucial for building relationships
- Create memorable first moments to seduce users
- Examples of companies that nail first impressions
- Using the concept of 'ata' and 'midokkutsu' for product quality
Building Long-Term Relationships
- Learn from research on successful marriages
- Address common issues in customer support
- Foster a culture of responsibility, accountability, humility, and modesty
- Support-driven development to build high-quality software
Remarkable Features and Delighting Users
- Create remarkable first moments to seduce users
- Inject emotion and wit into product design
- Examples of companies with exceptional features
- Importance of documentation and user-friendly tools
Scaling with Support-Driven Development
- Implement support-driven development for better software
- Make everyone do customer support to fix feedback loop
- Focus on customer intimacy and responsiveness
- Deliver exceptional customer support as a growth strategy
Creating Customer Intimacy for Market Dominance
- Explanation of the three paths towards market dominance
- Customer intimacy as the path to market dominance
- Balancing product focus with marketing and sales efforts
- Importance of scalability and remarkable experiences
Conclusion
- Focus on creating products that users love
- The power of first impressions and remarkable experiences
- Support-driven development for better software and growth
- Customer intimacy as a path to market dominance