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Making Products Users Love

How to Build a Remarkable Product and Delight Your Users

Introduction

  • Focus on creating products that have a passionate user base
  • Importance of building products that users want to be successful
  • Use intimate user interactions in early stages of startup
  • Different perspective on growth at a human scale

The Importance of First Impressions

  • First impressions are crucial for building relationships
  • Create memorable first moments to seduce users
  • Examples of companies that nail first impressions
  • Using the concept of 'ata' and 'midokkutsu' for product quality

Building Long-Term Relationships

  • Learn from research on successful marriages
  • Address common issues in customer support
  • Foster a culture of responsibility, accountability, humility, and modesty
  • Support-driven development to build high-quality software

Remarkable Features and Delighting Users

  • Create remarkable first moments to seduce users
  • Inject emotion and wit into product design
  • Examples of companies with exceptional features
  • Importance of documentation and user-friendly tools

Scaling with Support-Driven Development

  • Implement support-driven development for better software
  • Make everyone do customer support to fix feedback loop
  • Focus on customer intimacy and responsiveness
  • Deliver exceptional customer support as a growth strategy

Creating Customer Intimacy for Market Dominance

  • Explanation of the three paths towards market dominance
  • Customer intimacy as the path to market dominance
  • Balancing product focus with marketing and sales efforts
  • Importance of scalability and remarkable experiences

Conclusion

  • Focus on creating products that users love
  • The power of first impressions and remarkable experiences
  • Support-driven development for better software and growth
  • Customer intimacy as a path to market dominance

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