The Art of Getting Press

Strategies and Tactics for Startups

Slide1: Setting Goals

  • Define your target audience and goal
  • Consider what you want to achieve with press coverage
  • Align your goals with your product or business needs

Slide2: Different Types of Stories

  • Product launches
  • Fundraising announcements
  • Milestones or metrics
  • Business stories
  • Stunts
  • Hiring announcements
  • Contributed articles

Slide3: Choosing Newsworthy Stories

  • Objective evaluation of the story's appeal
  • Originality or novelty compared to existing coverage
  • Consider the potential interest of the target audience
  • Don't have to be completely original, just 'original enough'

Slide4: Mechanics of Getting Press

  • Think of press coverage as a sales funnel
  • Build relationships with journalists
  • Craft compelling pitches tailored to each outlet
  • Utilize PR distribution services for broader reach
  • Leverage personal connections and introductions
  • Prepare press kits with relevant information

Slide5: Developing a Media List

  • Research and identify relevant writers and outlets
  • Create a database or spreadsheet to track contact information
  • Follow and engage with journalists on social media
  • Attend industry events and network with journalists

Slide6: Crafting Compelling Pitches

  • Personalize pitches to the journalist or outlet
  • Highlight the newsworthy aspects of your story
  • Keep pitches concise and easy to read
  • Include relevant information such as company background and key metrics
  • Follow up respectfully and be persistent

Slide7: Utilizing PR Distribution Services

  • Submit press releases to distribution services like PR Newswire or Business Wire
  • Reach a broader audience through syndication
  • Consider the cost and ROI of distribution services
  • Tailor press releases to target audience and outlet

Other Free PPT Tools

Icon 1
Icon 2

Topic to PPT using AI

Generate engaging presentations quickly from just a keyword. Ideal for students and educators needing fast, content-rich slides.

Create PPT from Topic
Icon 1
Icon 2

Youtube to PPT using AI

Turn YouTube videos into informative slide presentations. Excellent for marketers and creators looking to expand their video content's reach.

Create PPT from YouTube
Icon 1
Icon 2

AI PitchDeck Generator

Turn Pitch Deck into informative slide presentations. Excellent for business and startup looking to present his business.

Create PPT from Pitch Deck
Icon 1
Icon 2

Text to PPT using AI

Generate engaging presentations quickly from just a keyword. Ideal for students and educators needing fast, content-rich slides.

Create PPT from Text
Icon 1
Icon 2

Url to PPT using AI

Effortlessly convert any web page into a comprehensive presentation. Perfect for professionals and researchers presenting web-based data.

Create PPT from URL
Icon 1
Icon 2

PDF to PPT using AI

Convert PDF files to PowerPoint slides easily. Essential for analysts and consultants dealing with detailed reports.

Create PPT from PDF
Icon 1
Icon 2

Docx to PPT using AI

Transform Word documents into dynamic presentations. Suitable for administrators and writers enhancing their documents visually.

Create PPT from Docx
Icon 1
Icon 2

Tome Url to PPT using AI

Stuck with a Tome presentation? Convert it to PowerPoint format for use with Google Slides or PowerPoint effortlessly.

Create PPT from Tome.app Url
Icon 1
Icon 2

Gamma Url to PPT using AI

Stuck with a Gamma presentation? Convert it to PowerPoint format for use with Google Slides or PowerPoint effortlessly.

Create PPT from Gamma Url
Icon 1
Icon 2

Image to PPT using AI

Convert Image to PPT with a single click. Click "upload Image" select your image and we will create presentation with the same.

Create PPT from Image
Icon 1
Icon 2

Video to PPT using AI

Easily convert video content into engaging slide presentations. Perfect for businesses, educators, and content creators looking to turn videos into informative presentations.

Convert Video to PPT
Icon 1
Icon 2

MagicChart

Create charts from text online instantly. Streamline data visualization for presentations and reports.

Create Chart from Text
Icon 1
Icon 2

PPT to JPG

Convert PowerPoint slides to high-quality JPG images online. Useful for archiving or sharing presentations visually.

Create JPG from PPT
Icon 1
Icon 2

PPT to PDF

Turn your PowerPoint presentations into PDFs seamlessly. Ideal for securing and distributing presentations professionally.

Create PDF from PPT
Icon 1
Icon 2

PPT to MP4

Convert PowerPoint slides into MP4 videos. Great for creating shareable video content from presentations.

Create MP4 from PPT
Icon 1
Icon 2

PPT to Text

Single click convert Your PPT to TXT File in Seconds - Free, Secure, and User-Friendly!

Convert PPT to Text
Icon 1
Icon 2

PPT to Better PPT

have a rought ppt just text and want to make it better? we will take the test and generate one using magicslides.app

Design My PPT
Icon 1
Icon 2

PDF to JPG

Convert PDF to high-quality JPG images online. Useful for archiving or sharing presentations visually.

Create JPG from PDF
Icon 1
Icon 2

PPT Translator

Easily translate PowerPoint presentations while retaining formatting.

Translate PPT

This presentation was made with Youtube to PPT